Articles

Introduction to Attitudes

Definition of Attitudes Attitudes are predispositions to respond towards particular people of situations in a particular manner. They are learned and relatively enduring. They are, therefore, there product of experience but enter into subsequent experience as a directing factor. Component Models of Attitudes Attitudes consist of three models: Affective component: evaluations, feelings Cognitive component: beliefs, [...]

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Measurements of Attitudes

How do we know what people’s attitudes are? How do we measure attitudes? How would you measure someones attitude towards the re-introduction of the Death Penalty? Projective Techniques (Indirect Measures) Take advantage of the fact that people often project their own attitudes on to others. Example, Thematic Apperception Test (TAT): subjects are presented with a [...]

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Attitude Change

Cognitive dissonance is said to exist when a person has two cognitions which contradict each other. The principle of cognitive consistency states that we seek consistency in our attitudes and behaviour or cognitions. Cognitions refer to thought, attitudes, beliefs and behaviour of which the individual is aware. Dissonance refers to an unpleasant state of tension [...]

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Prejudice and Discrimination

Prejudice and Discrimination Prejudice: Attitude towards members of a group Discrimination: Action/Behaviour towards member of a group. How it develops Personality theories: Authoritarian personality – has high respect for authority and is hostile to those who resist social norms. ADORNO – High scorers on the F-scale were more prejudice than low scorers. Also, higher scorers [...]

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