Articles

Social Cognition

The Schema Theory A schema can be defined as a cognitive structure, which represents a person’s knowledge in a specific area. For e.g., you have a schema about what is involved in studying psychology, what sort of things happens in classes, where to find information etc. This schema allows you to build up on your previous [...]

Read Article ›

Cultural Differences in Social Perception

There has been quite a bit of research carried out with regards to differences between cultures, and how we perceive other people. Argyle (1978) discovered that Japanese people were more prone to explain the behaviours of others in terms of situational factors, where as others, such as the English used dispositional explanations which related to [...]

Read Article ›